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CRISIS COMMUNICATIONS PLANNING & MANAGEMENT
Crisis Communications Management
Crisis communications is not for the faint of heart.
How a company navigates its way through a crisis and manages critical
communications associated with the event will dictate its ability to emerge
intact and with as little damage as possible. Crises communications requires
strategic thinking, good instincts, strong writing skills and a compassionate
heart to ensure that the organization does the right things and says the right
things at the right time.
Whether a crisis entails a product-related injury, a toxic chemical leak, a
litigation issue that’s being ‘publicly tried’ in the media, online-social media backlash, a shooting, or executive
impropriety, none of this is fun and none of this is easy. Managing
communications associated with a crisis situation demands immediate 24-7
attention by your internal communications team and/or external public relations
counsel.
Moving through a crisis requires quick action and clear thinking.
Having an experienced communicator on your team can be an enormous help.
Should you find yourself in the midst of a crisis or emergency – whether or not you have a crisis communications plan in hand – Bremer Public Relations stands ready to assist you with the demands and nuances
of determining your crisis communications strategy and communicating clear,
timely messages to your important publics. It can make the difference between
protecting your relationships and reputation or destroying them.
The unwavering truth still stands: Companies that prepare and plan for crises
and emergencies are less likely to experience them. Yet, should the worst still
happen, having a crisis communications plan and an expert communicator at your
fingertips will help the company navigate the difficult and stressful waters
that threaten your organization.
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Proactive Planning
A Crisis – by Definition
The Planning Process
Crisis Communication Management
Media Training and Crisis Communications Simulation
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Bremer Public Relations, Inc. | 623 E. 2100 South | Salt Lake City, UT 84106 | 801.364.2030 | ©2009 Bremer PR. All rights reserved.
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